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It’s Customer Service Stupid: Delivering Customer Service Training That Sticks Creating an effective customer service and retention strategy is tough. So is building a strong training program that motivates everyone in your organization to focus on the customer. Author Julio Quintana builds for us a foundation for effective customer service training programs.
The History of CRM -- Moving Beyond the Customer Database Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them.
How CRM Software Works -- Creating Customer Satisfaction with a Click When people ask, "What is CRM?" the literal answer is, "Customer Relationship Management," but that doesn't really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows.
Customer Service - Winning Customer Experiences Much research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else's? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that emerges across the research - winning customer experiences are built on consistency.
Clients... and 38 ways to communicate with them Obviously, not all 38 of these methods will lend themselves to your own business. But I am amazed and ashamed that there are so many more ways I can be keeping in contact with my clients than I currently am.
Whats in a Name Different people call their Customers by different names. If they don't have Customers, they have Clients, purchasers, licensees, users, patients, members, franchisees, or buyers. Each of these words carries meaning to those who say them. And those meanings say something about the health and long term success of the enterprise.
Marketing as a Spiritual Practice How can sales and promotion possibly be considered spiritual? The secret is, once you truly understand that marketing isn't all about struggle, jargon, tricks or gimmicks, you'll discover that a 'spiritual practice' is the very root of success. This article guides business owners, entrepreneurs or managers, through 9 points showing them how to attract clients that are truly right for them using 'spiritual tools' of clarity, faith, wisdom and action. It is NOT a religious article at all, but rather for businesses frustrated with their clients.
