Latest articles from Article Sleuth: Free Article Search Directory (http://www.articlesleuth.com/) CommonSense CMS 3600 http://www.articlesleuth.com/ You know your name, your business address, who you are selling to, but if you are selling a service or product have you sorted out your brand yet? http://www.articlesleuth.com/branding-do-you-a87734.html Sat, 27 Oct 2007 21:48:44 EDT Successful branding really is all about one thing: recognition from your customers, when your customers are able to identify just what your company, product, or service is all about and are able to separate you from your competition. At that point you've already taken one of the most important steps toward grabbing their attention. Branding uses several methods to ensure that your company name is at the top of the list and that your potential customers can find you among a... http://www.articlesleuth.com/about-branding-posted-by-a87254.html Tue, 23 Oct 2007 22:41:35 EDT Not everyone is as convinced that web branding is as important as I believe it to be. The opposition to the idea is that to some web branding feels like some intangible function that can neither be quantified nor explained. Some business owners believe web branding is a simple matter of pasting a logo and positioning statement on a website and related promotional items. For others it is some ethereal method of bringing consumers to your website. In my experience the not... http://www.articlesleuth.com/web-branding-does-it-a86969.html Mon, 22 Oct 2007 00:05:37 EDT Company image is a big deal. Thousands of small businesses have not looked twice at how the public perceives their company, yet big companies spend millions of dollars per year on public relations. Customers mean sales, the better your image, the more trust that is created, the more sales are made. Focusing on your PR can be much more beneficial than just the short term publicity. http://www.articlesleuth.com/product-branding-vs-direct-a86263.html Tue, 16 Oct 2007 21:33:23 EDT Online, it is rather unique that if you are online, if everybody has an online business such as mine, or in an affiliate program to generate money online, you are in a rather unique situation as I am. Prior to online I worked a job and owned a small company off line, a brick and mortar business. Online is a little different, yet this branding applies to both, but online it is a little more unique. If you do things wrong online about your longevity, you will not last online... http://www.articlesleuth.com/branding-yourself-for-your-a85727.html Thu, 11 Oct 2007 03:54:59 EDT Have you ever been around a poet that knows so much poetry by heart that they annoy you every time the subject of poetry comes up? They are passionate about their love for poetry and are emotional as they explain the complexity of the poems they recite. Certainly you have heard techno-geeks spouting off the specifications for the latest computer gadget, software program of external device. They know computers and computer language seeps from them unbidden. These people... http://www.articlesleuth.com/web-branding-bottled-rainforest-a85067.html Thu, 04 Oct 2007 20:42:57 EDT Your company and your products are not equivalent. Rather, each of your products requires its own brand identity. Here are 5 tips for branding your product. Tip #1: Distinguish between your company and your product: Your company is not the product you are trying to brand. Some companies waste enormous resources and confuse customers when they divide their branding efforts carelessly between their company name and a specific product. When you message to the public, be cryst... http://www.articlesleuth.com/branding-a-product-a85066.html Thu, 04 Oct 2007 20:42:57 EDT Branding your company is definitely an essential step if you are in business. The purpose of branding is to convey your message to consumers and bring your product or service into their minds. One effective way to brand your company is to use corporate gifts... http://www.articlesleuth.com/corporate-gift-branding-your-a85065.html Thu, 04 Oct 2007 20:42:56 EDT There really are three different levels of marketing significance when it comes to your online business. There are three different levels of strategy that result in three different sets of results. 1) Advertising This role is primarily designed to elicit short-term results on a specific campaign or site performance goal. 2) Search Engine Optimization (SEO) This role is designed for long-term growth by getting search engines to recognize your site and view you as ... http://www.articlesleuth.com/web-branding-make-a-a84724.html Mon, 01 Oct 2007 21:49:36 EDT Graphic designing is a strategic tool for marketing and communication to the public through visual representations of creative designs and logos http://www.articlesleuth.com/branding-through-graphic-designs-a82426.html Tue, 11 Sep 2007 00:04:49 EDT As the public face of the organization, what you say and how you act embodies the experience that your customers, investors, workers, and other audiences will digest and remember. Like it or not, you are a big part of the brand message. http://www.articlesleuth.com/branding-for-executives-weave-a82425.html Tue, 11 Sep 2007 00:04:48 EDT The brand building process starts with new, innovative internet marketing ideas. In fact, there is a good chance that you are a business owner. Businesses rely on marketing, including Internet marke... http://www.articlesleuth.com/branding-your-business-for-a81985.html Tue, 04 Sep 2007 21:51:55 EDT Branding is a very effective way to sell more product and get more out of your advertising budget. Making your simple graphic or logo mean much more to consumers is possible and you don't have to pay a lot of money to achieve that level of communication. http://www.articlesleuth.com/landing-the-best-corporate-a80961.html Sat, 25 Aug 2007 21:15:44 EDT Your Brands Path to self-discovery. The 5 Must Knows for Brand Success. This article is written to help you, the business owner, create a powerful brand and provide the steps to define just what you do and who you are in order to facilitate your customers relationship with your brand. No mistake, being clear and concise about these 5 brand must knows are at the foundation of your success. http://www.articlesleuth.com/branding-what-do-you-a80839.html Fri, 24 Aug 2007 23:42:48 EDT We as business owners hear a lot about branding, and brand design but what is branding exactly and where do you start with branding your business? http://www.articlesleuth.com/what-is-branding-a79715.html Thu, 16 Aug 2007 08:43:18 EDT