The Law of Large Numbers

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Author: Rachelle Disbennett-Lee

Article source: http://www.marketing-seek.com/. Used with author's permission.

It is often said that sales is a numbers game. The more people we contact, the more chances we have to make a sale. That seems pretty obvious. The more people we contact the better chance we have of making a sale.

This doesn't just work in sales. It works in life. If we want to get a date or find a job the more people we talk to, the greater chance we have of being successful. Sitting at home wishing and hoping that someone stops by doesn't usually get us what we want. We have to be willing to make ourselves obvious.

The Law of Large Numbers simply tells us that, whatever we want, we have to be willing to get in touch with people who will lead us to what we want. It may be someone we meet knows someone who will want to buy our product, has a job opening, or perhaps knows a single friend. We never know who knows whom so the more people we encounter the greater our chances are of finding what we want.

If you want to be successful, applying the Law of Large Numbers will help you. Someone out there wants to buy your product, has a job opening, or wants to meet a single friend. The trick is to find them. One of the ways is to get out there and start meeting people. The more people you get in touch with, the greater your chances of finding what you need.

I met a woman who was starting a consulting business. She said that she wasn't too concerned that she would be successful because she was following the rule of a successful salesperson. The rule was simple. Contact ten people everyday and tell them what she was doing. Her friend told her that if she would commit to doing this success would be certain. Just think about this. If you contacted ten people five days a week you will have talked to fifty people about what you need. Multiply that by four and you have two hundred people who now know what you are looking for in a month. In a year, you will have talked to 2400 people who now know what you are looking for - and who knows who they know?